Spanish utility major Iberdrola has established the Club del Colaborador initiative to support the company's intermediaries in the process of attracting new clients from the residential market and small and medium enterprises, before the Spanish energy market deregulation.
Iberdrola, which has already signed the first 45 contracts, hopes to sign 100 collaboration agreements with gas and electricity operators, and other professionals in 2008, in order to increase its commercial network before the progressive deregulation of the energy markets.
The members of the Club del Colaborador have access to an exclusive internet portal, to a virtual office and the Telefono del Colaborador tool.
These working tools enable them to carry out registrations of new suppliers and receive personalized service from specialized professionals, training, information on regulatory news, loyalty rewards, special offers, advice and participation in professional forums.