The company said that, like all Green Mountain coffees, Revv is made with 100% Arabica specialty coffee.
Oil company ExxonMobil plans to promote Revv’s launch throughout the fall and will be the featured blend throughout September, October and November 2008 with dedicated media and point-of-sale that includes pump toppers, window signs and coffee island merchandising, said Green Mountain Coffee Roasters.
TJ Whalen, vice president of marketing at Green Mountain Coffee, said: We believe that Revv’s extra bold flavor and bold look on the coffee island will draw a whole new audience of coffee drinkers and knock the socks off our loyal consumers who drink their coffee on the go. ExxonMobil’s convenience stores make a terrific starting point for launching this high quality, high attitude coffee.
