Florida Tire Recycling Inc. (FTR), a provider of environmental solutions to the tire industry, has introduced a new zero landfill rubber recycling initiative. Under this initiative, the company will offer its customers with a zero landfill option for recycling rubber. As part of this initiative, the companies are looking for recycling providers for a zero-landfilling process that produces high-quality raw material and also positively impacts their own carbon footprint.

The companies seek options that are economically viable and, that over time, will reduce the long-term costs as the recovered materials such as rubber, steel and fiber, become more valuable and viable in the higher end manufacturing applications.

The new initiative comes on the heels of company’s new Closed-Loop Product Lifecycle Solution program that is designed to recycle, reuse and reclaim 100% of discarded waste tires.

Tire companies, retail generators and the tire recycling companies are on a mission: to ensure useless tires are recycled into raw materials that make their way back into manufacturing as sustainable, green renewable material inputs.

FTR leverages new technology, joint market research and development activities to develop and extend its new systems and processes to enable for 100% material recovery, resulting in purer, discrete material streams and, thus, allowing a wider use of materials contained in a tire. By overcoming economic barriers related with tire recycling, market acceptance and working side-by-side with the generators and manufacturers, the company has created a sustainable Closed-Loop Program in the Southeast.

At FTR, we are committed to creating a recycling alternative that produces zero landfill and significantly reduces not only our own carbon footprint, but that of our customers, says Anthony Cialone, chief operating officer at FTR. By getting to zero-landfilling, we are able to recover 100% of the components of a scrap tire and manufacture them into sustainable, green and renewable raw materials with zero waste or by-products. It is this business directive that defines us as a Green Enterprise and why we are proud to be one of Florida’s only enterprises to employ Green Collar Workers.