As a result of advances in rechargeable technology, Energizer has increased the capabilities of its widely-used AA rechargeable battery. Consumers will see the benefits in increased charge cycles and longer charge retention while holding capacity at a high rate, all without an increase in price.

“Continuing our work in rechargeable battery technology, we’re giving consumers a better value for their money by increasing battery charge retention and the number of charge cycles without an increase in price,” said Jeff Ziminski, chief marketing officer, Energizer. “The new Rechargeable AA battery provides an even better reusable battery solution, balancing higher charge cycles for frequent users and greater charge retention for infrequent users.”

These improvements make the new Energizer Rechargeable AA battery ideal for high drain devices like digital cameras and also a good solution for use in low drain devices, such as remotes and flashlights.

Keeping its MSRP of $11.99 for a four-pack, the Rechargeable AA is now available at Target and will be available this month at other retailers nationwide.

Energizer is a US-based manufacturer of primary batteries, battery-powered devices and flashlights.