Outcast will develop media solutions for Blink commercial chargers that ECOtality will deploy in next year, with screens ranging from 7′ to 42′ based on the charger type.
The charging stations are located at major retailers, traditional fueling locations, and other public and commercial locations across the country, with a concentration in 18 top metropolitan cities.
The chargers will provide a targeted marketing opportunity to engage audiences that already own EVs, as well as those who aspire to own EVs, the company said.
The Blink Network of charging stations provides EV drivers the freedom to travel as they choose and conveniently charge at Blink commercial locations along the way.
Outcast CEO Matthew Stoudt said the partnership with ECOtality allows Outcast to continue to evolve and develop new of-the-moment innovations that reach a highly-coveted demographic of first-adopters and trendsetters with engaging and targeted messages.
ECOtality CEO Jonathan Read said in collaboration with Outcast, the company is furthering its business model by providing measurable media to enhance the user experience.
US-based ECOtality is a provider of clean electric transportation and storage technologies.
