Under this contract, BatteryBack will collect treat and recycle portable batteries on behalf of P&G, thereby managing and controlling every stage of the process with a level of involvement to deliver cost benefits to its member.

This partnership with BatteryBack will enable P&G to bring its sustainability vision into the field of collecting and recycling spent batteries, reducing its impact on the ecology in compliance with the environmental regulation.

Veolia recycling services manager Chris Turner said that this decision reflects the global business relationship developing between Veolia and P&G, and BatteryBack’s successful development of collection network via its BatteryCans in schools, retailers and local authority premises.

“We are growing as a scheme in producer market share and have seen an increase in battery collections since the start of the year. The first year’s battery compliance process for the UK is nearly complete and we have already met our 2010 target,” Turner said.