The launching of PureBlue will be through an innovative online virtual show that is in itself ‘green’. BlueLinx’ first virtual show will be available to its supply chain constituents on March 30th, said Shiloh Kelly, National Sustainability Lead for BlueLinx. The BlueLinx Knowledge Forum on ‘Riding the Green’ is built to provide what our customers and their customers are asking for regarding sustainability-product and green market knowledge and training. Attendees don’t have to travel anywhere to visit the show as it is available 24×7 through the web.

The virtual show environment represents spirit of BlueLinx’ PureBlue program. Utilizing a carbon footprint calculator, the company estimates about 380 tons of CO2 emissions will have been saved from being emitted into the environment by hosting this event online versus having the attendees travel for a show. This event is offered free of charge to dealers, builders/remodelers, and architects/specifiers as it is completely supported by likeminded vendors and the strategic partners.

Attendees of Forum will find the educational green conferences from industry experts, product knowledge training, brand name exhibitor booths, and a resource center stacked with the workshop presentations to download and pass along. The conference will run for 90 days with the focus months on a variety of parts of supply chain to help disperse information across it. Dealer month begins the show off and ends April 30, 2009. Builder month runs from May 11, 2009 until June 7, 2009 and is followed by Architect month June 13, 2009 through June 24, 2009.

PureBlue and all it entails is an important initiative for BlueLinx as we pride ourselves on being at the leading edge of our industry, stated George Judd, chief executive officer of BlueLinx. I am excited about the program that our team has developed and am confident that all participants will learn a great deal about relevant green building products.

Beyond the sustainable product focused initiatives, BlueLinx has programs addressing requirements of the customers, like flexible work schedules and telecommuting opportunities. In addition, PureBlue itself includes a cross-functional, nationwide employee ambassador group who believe in power of sustainability. These ambassadors help keep the company current on issues related to the green market and movement. The PureBlue ideology is also highly visible across company’ corporate operations.

We seek-out and are acting on a multitude of ‘green’ initiatives, such as energy saving practices from minimizing power usage on personal computers, to substantial, complete replacement of current lighting systems with energy efficient lighting systems activated by motion detectors in our warehouses, says Judd. These initiatives are not just about sustainability it is about smart business. It makes our company sustainable in its own right.

BlueLinx Corporation is a US based distributor of building products in North America.