The company continues to improve the Dragon platform technology value to OEM and channel partners as well as Do-It-Yourself (DIY) consumers who build and customize their own PCs.

With a good performance over the previous AMD Phenom processors, the new AMD Phenom II processors deliver a high mainstream price points. AMD’s strategic architecture design allows consumers customize a PC upgrade path that’s right for their budget and overall experience without being forced to pay substantial amounts of money to upgrade their motherboard and memory technology.

“Whether buying a new desktop PC or upgrading components in an existing system, AMD recognizes consumers are looking for value more than ever before,” said Leslie Sobon, vice president of product marketing, AMD. “With the combination of the infrastructure compatibility and the introduction of the AMD Phenom II triple-core processors, AMD has made two very strategic design decisions that our competitor cannot duplicate at the component or platform level.”

“PC buyers are looking to leverage their technology investments as much as possible in these challenging economic times,” said Bob O’Donnell, IDC vice president, Clients and Displays. “Companies that can provide solutions that help offer strong performance and flexibility at attractive price points are clearly going to be at an advantage.”

Extending Triple-Core

The three cores offer more performance than two, but not as much as four. The cost of cores will scale in a linear fashion. First introduced at 65nm, these new 45nm AMD Phenom II triple-core processors deliver the improvements over the previous generation AMD Phenom processors exhibited by all AMD 45nm desktop processors: better energy efficiency, improved idle power consumption and incredible headroom for tunable performance.

Platform Compatibility

When upgrading desktop PCs, the design compatibility of the new AMD Phenom II processors will allow consumers to keep their existing microprocessor technology across AM2+ and AM3 infrastructures. That means AMD Phenom II processors work equally well with either DDR2 or DDR3 memory, allowing customers to choose if and when they wish to upgrade. AMD customers and partners will be able to take advantage of its multi-core technology and experience a compelling solution, especially when combined with AMD’s chipset and graphics processors.