The company said that the name simplifies the branding of the company and its core product, while leveraging the innovation of the Windspire wind turbine. In conjunction with the name change, the company is launching WindspireEnergy.com, a new buyer-focused website with information on the many available applications of Windspire wind turbines.

The Windspire is a vertical axis wind turbine designed for use in urban, suburban and rural areas. The design of the rotor enables the turbine to generate energy silently with its height at 30ft.

Recently, the company announced the installation of 20 Windspires at the headquarters of Adobe Systems in San Jose, California.

Walt Borland, president and CEO of Windspire Energy, said: “We are focused on delivering renewable energy solutions that are elegant in their simplicity. The corporate name change is just one example of how we are simplifying everything that we do, including our brand.”

Designed and manufactured in the US, the Windspire is eligible for a 30% federal tax credit and many local rebates that can be as much as $4,800. In 11mph average annual winds, a Windspire will generate about 2000kWh over the course of a year.