Universal Power Group, Inc. (UPG) is introducing a new line of power sports batteries, Adventure Power series, at the 41st annual Dealernews International Powersports Dealer Expo in Indianapolis, from February 13 to February 16, 2009. The new series is a complete line of batteries that is designed for motorcycles, scooters, ATV's, PWC, snowmobiles, and American V-Twins. The new series incorporates a newly designed series of batteries for the American V-Twin motorcycles.

These batteries are designed, engineered and tested in accordance with JASA’s JIS D 5302.

In 2008, about 660,000 motorcycles were sold in the US, according to Motorcycle Industry Council. Harley-Davidson has enjoyed a near 50% market share of all the new street motorcycles sold in US every year, and the company has a battery to fit every model made since 1964.

Given the market opportunity, this is another exciting product launch for UPG in 2009, said Ian Edmonds, interim president and chief executive officer of UPG. Through new product launches, strategic alliances and acquisitions, we continue to penetrate new markets, such as the hunting accessories and automotive power accessories, and now motorcycles and power sports. As we increase our product offerings, we can offer our retail and strategic partners a more complete line of batteries and power accessories, while also giving UPG opportunities to add services and new distribution outlets. Additionally, our Adventure Power® series is a solid example of UPG’s growing product development capabilities, which are vital to the continued growth of our core business.”