Universal Power Group, Inc. (UPG) has partnered with Energizer Holdings, Inc. (Energizer) to develop a line of efficient, reliable and user friendly automotive products. The new product can charge portable devices, jump start a car and even inflate a tire while driving. The new Energizer branded product line has an inverter, a jump starter, a product that unites the functionality of an inverter and jump-starter, and an air compressor.
The new Energizer branded product line, that is scheduled to appear on retail shelves in the summer of 2009, includes:
An inverter that will enable motorists to convert power from the vehicle’s DC adapter to the AC and universal serial bus (USB) outlets.
A jump starter that enables stranded motorists to jump start their vehicles wherever they are, without a need of second vehicle.
An all-in-one product that unites the functionality of inverter and a jump starter and adds an air compressor, so tires can be inflated at any time.
Energizer and UPG are introducing three initial SKUs of their new product line at the International Consumer Electronics Show in Las Vegas, January 8 to January 11, 2009. Several products within the line, which have suggested retail prices ranging from $39.99 to $139.99, will be on display at the company’s booth, #74437, that will be located in Hall B of the Sands Expo Convention Center. Additional products to be marketed under the Energizer brand are scheduled for launch in the summer of 2009.
We are excited to have this opportunity to combine our expertise in portable power and technology with a trusted household brand like Energizer, said Randy Hardin, president and chief executive officer of UPG. Our partnership represents a trusted brand platform for consumers who expect quality and reliability from their portable power products.
Partnering with UPG makes sense for Energizer, our retail partners, and for consumers, said Danielle Kyriakos, director of new business development at Energizer. At Energizer, we are committed to delivering innovative solutions to power people’s lives. We developed these products with UPG to provide solutions with the user in mind. They were designed to be more user-friendly and less intimidating, giving people the power they need wherever and whenever they need it whether they are at home, on the road, or at a campsite.