GE Lighting has plans to unveil its new incandescent-shaped hybrid compact fluorescent (CFL) light bulbs that combine the instant brightness of halogen technology with energy efficiency in 2011.

The new CFL bulbs, which will be initially rolled out in the US and Canada, will be available in GE Reveal and GE Energy Smart Soft White varieties and are claimed to offer greater instant brightness than current covered CFLs, while saving energy.

The new CFL bulb has a life expectancy of 8,000 hours, operates with 1mg of mercury and features a halogen capsule that comes on instantly, allowing the bulb to operate brightly in less than a half a second and shuts off once the CFL comes to full brightness.

The company will at first launch 15W and 20W hybrid halogen-CFL bulbs that are considered viable replacements for 60W and 75W incandescent bulbs respectively, in line with the US’ lighting efficiency laws that will gradually phase out 100W, 75W and 60W and 40W incandescent bulbs.

GE Lighting general manager of North American consumer marketing Kristin Gibbs said that GE has constantly improved the energy efficiency and initial brightness of its CFLs but customers haven’t been wholly satisfied and this is a giant leap forward.