The company has achieved high lumen rating of the new LED fixture by improving the driver system and introducing higher efficiency SMD chips.

The use of the new 120W high bay LED lighting fixture, which produces less heat, is expected to help the commercial and industrial customers cut their energy consumption, while reducing the company’s overall carbon footprint.

Brand Neue has also received the first order for its new product, which will be shipped to Brand Neue’s Honolulu-based distributor over the next 30 days.

Brand Neue manager of marketing and distribution Kevin LaBranche said that the high lumen output of these new fixtures and low cost sets them apart from other LED products on the market today.

“We can now replace a 400W metal halide light with one 120W LED fixture with the same brightness,” LaBranche said.